The USU offers organisations unique opportunities to communicate your message meaningfully to more than 49,000 students - your target audience.
The USU is a not-for-profit organisation. We work with students and for students. Everything we do has behind it, the aim of providing the best student experience in the country. By choosing to advertise with us you are choosing to support University of Sydney students now and into the future.
Demographic at a glance
50 000 students (18-24 year olds)
3 400 staff
200+ Clubs and Socities
57% Female
43% Male
10 000 + International students
Graduates become top 10% of income earners in the country
Students are advanced users of technology and engage with entertainment, music, fashion, culture and are often opinion leaders amongst their peers. The USU offers incredibly integrated advertising campaigns to reach the student population. Through an effective marketing mix across our advertising channels, you’ll surely generate the exposure that you need to this ever developing youth demographic.
Please contact the Advertising Manager on (02) or email for further information and rates.
The main on-campus publication printed on entirely recycled paper as an A4 size magazine. 48 pages
5 student editors
Circulation of 8,000
9 editions per year
Distributed directly to students and from stands on campus and affiliated sites
Includes a ‘What’s on guide’, feature articles, interviews, reviews, giveaways, social pages, promotions and regular themed sections.
Please find the booking deadline and distribution dates here.
The information hub for the USU - Features include photo gallery, important notices, competition and program information, online USU member card registration and an interactive section that allows more than 200 Clubs and Societies to publish events on the site.
Our website the major information portal for students on a daily basis.
Our average page views per month is 400,000+
Experiential/Sampling
Market your product or service direct to students via product sampling, surveys or other face-to-face promotional campaigns. USU offers external companies exclusive opportunities to undertake experiential marketing on a face-to-face basis within our busy campus. With more than 49,000 students, our foot traffic volumes are incredibly concentrated and high.
Posters
Increased visual presence on campus. Attractive publication stands for USU and external advertiser’s flyers, leaflets or magazines in the three buildings on campus with maximum student traffic. Official USU poster boards with USU events and Clubs and Societies programs advertised on them.
External companies can now use these avenues to advertise and promote events, products and services on campus.
Back of Toilet Door Advertising
An incredibly high impact campaign that allows direct cut through to our student body. With over 100 frames throughout the major arterial points on campus, this is an extremely effective method in line with “Call to Action” strategic marketing.
Distributed directly to all first year students’ right up to Orientation Week, the publication is an essential and highly valued resource for University of Sydney students. It includes semester dates, timetables, maps for building locations and essential student resources. It also outlines the range of services and activities offered on campus, special discounts, events and competitions. Student diaries are also distributed to all Access Card Holders and are also available for purchase through Campus Stores.
Further information and pricing coming soon.